Privacy Policy

1. Introduction

McCloud Aquatics (“McCloud,” “we,” “our,” “us”) is committed to protecting your privacy and ensuring transparency in how we collect, use, store, and share personal information. This Privacy Policy describes our data practices when you visithttps://mccloudaquatics.com (“Site”), contact us, request a quote, or use any of our services.

This Policy aligns with:

• U.S. federal and state privacy standards
• California Consumer Privacy Act (CCPA/CPRA), where applicable
• General Data Protection Regulation (GDPR) for EU/UK visitors
• Industry-best practices for data protection compliance

By using our Site or providing your personal information, you consent to the terms described in this Privacy Policy.

2. Who We Are

McCloud Aquatics
705 E North St.
Elburn, IL 60119
Phone: (847) 891-6260
Email: info@mccloudaquatics.com
Website: https://mccloudaquatics.com

McCloud is the data controller for the personal information collected through this Site.

GDPR-related inquiries may also be directed to the contact information above.

3. Personal Information We Collect

We may collect personal data in the following categories:

3.1 Information You Provide Directly

• Name
• Email address
• Phone number
• Address or property location details
• Service inquiries or quote requests
• Lake, pond, or waterbody information submitted for assessment
• Organization or HOA details (if applicable)
• Any additional information voluntarily provided via forms

3.2 Automatically Collected Information

Through cookies, logs, and analytics tools, we may collect:

• IP address
• Device type and browser information
• Operating system
• Pages visited and time spent on the Site
• Referral URLs
• General location (city-level)
• Usage behavior and click patterns

3.3 Business Interactions

If you become a customer or vendor, we may store:

• Communication history
• Project details
• Service records
• Contractual information

3.4 Payment or Billing Information (if applicable)

If online payments are offered:

• Payments are processed by third-party platforms
• McCloud does not store full credit card numbers

4. How We Use Personal Information

McCloud uses personal information to:

• Respond to inquiries and provide quotes
• Offer professional recommendations for pond/lake management
• Schedule services or consultations
• Maintain client records
• Improve website functionality and user experience
• Analyze Site usage and diagnose performance issues
• Send updates or marketing communications (with consent)
• Comply with legal obligations
• Prevent fraud or misuse of the Site

Legal Bases for Processing (GDPR)

For EU/UK visitors, McCloud relies on:

• Consent (for marketing, cookies)
• Legitimate interests (business operations, analytics, security)
• Contractual necessity (providing services or quotes)
• Legal obligations (regulatory compliance)

5. How We Share Personal Information

We may share personal information with trusted service providers such as:

• Website hosting providers
• Email delivery platforms
• Analytics providers
• Cookie consent management (TrustArc)
• Billing or payment processors
• Service partners or subcontractors assisting with aquatic management

We may also disclose information to:

• Legal authorities when required
• Regulators or auditors
• Business successors in the event of a merger or acquisition

McCloud Aquatics does not sell personal data.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Operate the Site
• Improve performance and security
• Analyze usage statistics
• Customize user experience

Non-essential cookies require consent for EU/UK visitors and are managed through TrustArc.
For details, see our Cookie Policy.

7. Data Retention

We retain personal information only as long as necessary to:

• Provide requested services
• Maintain accurate project records
• Meet legal, regulatory, or tax obligations

When data is no longer required, we securely delete or anonymize it.

8. Your Privacy Rights

8.1 GDPR Rights (EU/UK Visitors)

You may:

• Access your personal data
• Request correction or deletion
• Object to processing
• Withdraw consent
• Request data portability
• Request restriction of processing

8.2 U.S. Residents (Including California)

Where applicable, you may:

• Request what personal information we collect
• Request deletion (with exceptions)
• Request correction
• Opt out of data sharing (note: McCloud does not share for marketing)
• Request information about data categories used

Submit rights requests via:
📧 info@mccloudaquatics.com
📞 (847) 891-6260

9. Data Security

We implement commercially reasonable administrative, technical, and physical security measures, including:

• SSL encryption
• Access controls
• Secure hosting
• Monitoring for unauthorized access

No internet transmission is completely secure; use of the Site is at your own risk.

10. Children’s Privacy

Our Site is not directed toward children under 16.
We do not knowingly collect personal information from minors.
If you believe information was submitted by a minor, contact us for removal.

11. Third-Party Links

The Site may contain links to:

• External resources
• Social media platforms
• Partner websites
• Online tools or forms

McCloud Aquatics is not responsible for the content, privacy practices, or security of external websites.

12. Changes to This Privacy Policy

We may update this Policy periodically. Changes will be reflected with a new Last Updated date.

Material updates may be highlighted via a notice on the Site.

13. Contact Information

For questions about this Privacy Policy, or to submit a rights request, contact:

McCloud Aquatics
705 E North St.
Elburn, IL 60119
Email: info@mccloudaquatics.com
Phone: (847) 891-6260
Website: https://mccloudaquatics.com