Opt-Out Preferences

Last Updated: March 16, 2026

1. Purpose of This Policy

McCloud Aquatics (“McCloud,” “we,” “us,” “our”) is committed to providing users with clear and accessible choices regarding how their personal information is collected, used, and shared. This Opt-Out Preferences Policy explains how individuals can:

  • Opt out of marketing communications
  • Manage or withdraw cookie consent (via TrustArc)
  • Request limits on the use of personal information
  • Exercise rights under GDPR and U.S. state privacy laws

This Policy supplements our Privacy Policy, Terms & Conditions, and Cookie Policy.

2. Opt-Out of Marketing Communications

2.1 What You May Opt Out Of

Users may opt out of:

  • Email newsletters
  • Promotional announcements
  • Service-related marketing messages
  • Event notifications
  • General outreach communications

2.2 How to Opt Out

You can opt out at any time by:

  • Clicking the “unsubscribe” link at the bottom of any marketing email
  • Emailing us at info@mccloudaquatics.com
  • Calling (847) 891-6260

Opting out does not affect transactional communications, such as:

  • Service confirmations
  • Appointment follow-ups
  • Safety or regulatory notices
  • Required administrative communications

3. Opt-Out of Cookies and Tracking Technologies (TrustArc)

McCloud uses TrustArc to manage cookie consent in compliance with GDPR, UK GDPR, and U.S. privacy laws.

3.1 Types of Cookies You Can Opt Out Of

Through TrustArc, you may opt out of:

  • Analytics cookies
  • Non-essential functional cookies
  • Any future marketing or tracking technologies (McCloud does not use marketing cookies at this time)

3.2 How to Change Cookie Preferences

At any time, you may:

  • Click “Cookie Preferences” in the footer of the website
  • Reject all non-essential cookies
  • Customize cookie categories
  • Withdraw previously granted consent

TrustArc ensures that non-essential cookies never load without consent for EU/UK visitors.

3.3 Browser Privacy Signals

Where legally required, McCloud honors:

  • Global Privacy Control (GPC)
  • Do Not Track (DNT)

4. GDPR Opt-Out Rights (EU/UK Visitors)

If GDPR applies to you, McCloud provides the following rights:

  • Right to object to processing of your personal data
  • Right to withdraw consent at any time
  • Right to restrict processing
  • Right to access your personal data
  • Right to request deletion or correction
  • Right to opt out of analytics or tracking cookies through TrustArc

Submit GDPR-related requests to:
info@mccloudaquatics.com

McCloud may verify your identity before fulfilling rights requests.

5. U.S. Privacy Rights (Including CCPA/CPRA)

Where applicable under California or other state privacy laws, users may:

  • Request what personal information McCloud collects
  • Request deletion of personal information (subject to exceptions)
  • Request correction of inaccurate information
  • Opt out of “sharing” personal information
  • Opt out of the “sale” of personal information
    • McCloud does not sell personal information.
  • Limit the use of sensitive information
    • McCloud does not collect sensitive personal data for marketing purposes

To exercise these rights, contact:
📧 info@mccloudaquatics.com
📞 (847) 891-6260

6. Opt-Out of Third-Party Data Sharing (Where Applicable)

McCloud may share personal information with service providers that support:

  • Email communications
  • Website hosting
  • Analytics
  • Project management
  • Billing or payment processing
  • Customer service

Users may request to limit optional sharing; however, McCloud cannot limit sharing that is:

  • Required for Site functionality
  • Required to provide requested services
  • Required for legal compliance
  • Necessary for fraud prevention or security

7. Opt-Out of Analytics Tracking

Users may exercise the following choices:

  • Reject analytics cookies via TrustArc
  • Block tracking technologies in browser settings
  • Install browser opt-out extensions (where available)
  • Clear existing cookies

Analytics tools will not activate for EU/UK visitors without explicit consent.

8. Verification of Requests

To protect user privacy, McCloud may require basic verification before fulfilling:

  • Access requests
  • Deletion requests
  • Correction requests
  • GDPR or CCPA/CPRA rights

McCloud will never request unnecessary sensitive information for verification.

9. Non-Discrimination

McCloud will not deny services, charge different prices, or provide a different level of service if you exercise your opt-out or privacy rights.

However, certain website features may not function if certain cookies are disabled.

10. Contact Information

For questions, opt-out requests, or privacy-related inquiries, contact:

McCloud Aquatics
705 E North St.
Elburn, IL 60119
Email: info@mccloudaquatics.com
Phone: (847) 891-6260
Website: https://mccloudaquatics.com